Ramayana: Hans Zimmer & AR Rahman brand value works?

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Nitesh Tiwari’s Ramayana, starring Ranbir Kapoor, Sai Pallavi and Yash, continues to dominate headlines as one of the most anticipated Indian films ever made. Even before its release, the magnum opus has reportedly set a new industry benchmark, with T-Series acquiring the film’s audio rights for a staggering ₹75 crore.

Although an official announcement is still awaited, the reported deal reflects the brand value of Oscar winning composers Hand Zimmer and AR Rahman. Their partnership has significantly raised expectations for both the soundtrack and background score.

Meanwhile, producer Namit Malhotra has confirmed that the film’s much-awaited trailer is set for a grand worldwide release on July 30th at 4:15 AM. The trailer will be screened alongside Spider-Man: Brand New Day in select international markets. Adding to the excitement, the trailer became the centre of attention after several clips surfaced online ahead of its official release.

The leaked footage, reportedly recorded during exclusive preview screenings, spread rapidly across social media and prompted the makers to initiate a strict anti-piracy drive to remove unauthorised content. While fans have speculated that the leak may have originated from the team.

Despite the setback, the incident has only amplified anticipation, making Ramayana one of the most talked-about Indian films in recent times. The project features performances by actors such as Yash, Sai Pallavi, and Ranbir Kapoor, with Kapoor also addressing his recent conjunctivitis and paying tribute to iconic actor Arun Govil.

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