Ramayana: Hans Zimmer & AR Rahman brand value works?

Nitesh Tiwari’s Ramayana, starring Ranbir Kapoor, Sai Pallavi and Yash, continues to dominate headlines as one of the most anticipated Indian films ever made. Even before its release, the magnum opus has reportedly set a new industry benchmark, with T-Series acquiring the film’s audio rights for a staggering ₹75 crore. Although an official announcement is […]