Icon Star Allu Arjun’s remarkable connection with Kerala began nearly two decades ago through the Malayalam-dubbed versions of films like Arya, Happy, Bunny, and Desamuduru. At a time when dubbed Telugu films were a regular fixture on Malayalam television channels, Allu Arjun’s energetic screen presence, stylish performances, unique dance moves, and relatable romantic characters struck a chord with Malayali audiences.
What makes Kerala’s recent celebration of the Malayalam re-release of Happy particularly significant is that it demonstrates a fandom that predates Pushpa and the entire Pan-India era. The film crossed 95 lakhs by 3 days from Kerala Box Office and Monday advance adds up near to 10 lakhs which makes it a superb total of 1 crore.
Happy, which was dubbed into Malayalam as Happy Be Happy, created a sensation upon its re-release, with housefull shows and audiences going wild for the songs, Allu Arjun’s mannerisms, and his impeccable comic timing. The affection Kerala has shown toward Allu Arjun is unlike anything seen for an actor from another industry.
The title “Mallu Arjun” was organically bestowed upon him by audiences themselves. That emotional bond has only strengthened over the years, with generations of viewers growing up watching his films on television and later celebrating them in theatres. The overwhelming response to the re-release of Happy highlights a rare achievement.
His influence has extended beyond audiences and into the Malayalam film industry itself. Over the years, numerous Mollywood actors have openly acknowledged watching and admiring Allu Arjun’s films, particularly during their formative years. Recently, actress Anaswara Rajan also celebrated Happy re release dancing like a fan in the theatres. Many more actors who adore him are celebrating the film.
His dance performances, stylish characterizations, action sequences, and screen charisma became reference points for an entire generation of young moviegoers and aspiring actors in Kerala.
